Verizon
Branding
Art Direction
Photography
OVERVIEW
Verizon’s brand refresh aimed to modernize its visual identity, making it feel more human, cohesive, and adaptable across digital, retail, and experiential channels. The work spanned a range of initiatives—from global rebrand strategy to seasonal campaigns, photography, merchandise, and large-scale activations—ensuring a unified visual system that reflected the brand’s forward-thinking yet approachable ethos.
ROLE & STRATEGY
I helped define the creative tone across multiple touchpoints—developing the concept of imperfect holidays for the campaign and directing on-set art, casting, and styling in New York. My work supported brand consistency across large-scale activations, photography, and environmental design, unifying Verizon’s refreshed identity across all experiences.
AGENCY
Turner Duckworth
Creative Team
Executive Creative Director
Chris Garvey
Creative Direction
Jared Britten
Design Direction
Oliver Lo
Art Direction & Design
Keila RobertsKatie BargerMatthew KnightEli WaltersBennett Wantz
Account Manager
Kate NeiswenderKate Briggs
Animation
Chieh Yen
Photographer
Tom van Schelven
Account Manager
Tristyn Cooper
Primary Brand
Holiday Campaign
next project
Keila Roberts
(kay-luhhh)
she/her/hers
San Francisco, CA
hello@keilaroberts.com
303.828.6099
All Rights Reserved.
2025-2026
Work
Information
Verizon
Branding
Art Direction
Photography
OVERVIEW
Verizon’s brand refresh aimed to modernize its visual identity, making it feel more human, cohesive, and adaptable across digital, retail, and experiential channels. The work spanned a range of initiatives—from global rebrand strategy to seasonal campaigns, photography, merchandise, and large-scale activations—ensuring a unified visual system that reflected the brand’s forward-thinking yet approachable ethos.
ROLE & STRATEGY
I helped define the creative tone across multiple touchpoints—developing the concept of imperfect holidays for the campaign and directing on-set art, casting, and styling in New York. My work supported brand consistency across large-scale activations, photography, and environmental design, unifying Verizon’s refreshed identity across all experiences.
AGENCY
Turner Duckworth
CREATIVE TEAM
Executive Creative Director
Chris Garvey
Creative Direction
Jared Britten
Design Direction
Oliver Lo
Art Direction & Design
Keila RobertsKatie BargerMatthew KnightEli WaltersBennett Wantz
Account Manager
Kate NeiswenderKate Briggs
Animation
Chieh Yen
Photographer
Tom van Schelven
Primary Brand
Holiday Campaign
next project
Keila Roberts
(kay-luhhh)
she/her/hers
San Francisco, CA
hello@keilaroberts.com
303.828.6099
All Rights Reserved.
2025-2026
Work
Information
Verizon
Branding
Art Direction
Photography
OVERVIEW
Verizon’s rebrand aimed to modernize and humanize its visual identity across global campaigns, retail, and digital platforms. Projects included a holiday campaign and photoshoot, OOH applications, branded merchandise, and event partnerships.
ROLE & STRATEGY
I helped define the creative tone across multiple touchpoints—developing the concept of imperfect holidays for the campaign and directing on-set art, casting, and styling in New York. My work supported brand consistency across large-scale activations, photography, and environmental design, unifying Verizon’s refreshed identity across all experiences.
AGENCY
Turner Duckworth
CREATIVE TEAM
Executive Creative Director
Chris Garvey
Creative Director
Jared Britten
Design Director
Oliver Lo
Art Direction & Design
Keila RobertsKatie BargerMatthew KnightEli WaltersBennett Wantz
Account Manager
Kate NeiswenderKate Briggs
Animation
Chieh Yen
Photographer
Tom van Schelven
Primary Brand
Holiday Campaign
next project
Keila Roberts
(kay-luhhh)
she/her/hers
San Francisco, CA
hello@keilaroberts.com
303.828.6099
All Rights Reserved.
2025-2026